The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …

, price, and fashion, rather than its sustainability appeal. … sustainable fashion using a local college in Abu Dhabi as the study population. The literature review highlights a potential gap … between the sustainability claims of Generation Z and their actual pro-environmental behaviour. The research aims to explore …

contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … in promoting economic, social, and environmental sustainability. By examining these factors, the study seeks to …

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … MARKETING -- 9. Sustainability and the Supply Chain -- 10. Events and Experiences -- 11. Distribution Channels -- CONCLUSION …