technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial … the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost …. Furthermore, it has a link between internet/e-business technology, social media marketing, and SMEs’ sustainability. However, the …

role of energy efficiency through user adoption of the sharing economy to promote environmental sustainability. This … sustainability. The results show that energy efficiency through user adoption of the sharing economy is of key importance in the … behavioural intention of users. User adoption of the sharing economy has the potential to promote environmental sustainability …

Do strong incentives to cut costs lead firms to neglect negative externalities? We find that cost-cutting incentives …