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The interplay of eco-innovation and market uncertainty on green marketing orientation and business performance
Shaukat, Fatima; Zaman, Hafiz Muhammad Fakhar; Nguyen … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 48-68
Persistent link: https://www.econbiz.de/10014447594
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer; Gupta, Amit; Gaur, Vidhu - In: Business strategy and the environment 32 (2023) 8, pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
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Green marketing strategies for sustainability development of firm's performance in Malaysia : for green economy
Siti Hindun Supaat; Amiruddin Ahamat; Nizam, Nurul Zarirah - In: International journal of business competition and … 7 (2020) 1, pp. 41-67
Persistent link: https://www.econbiz.de/10012253387
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Green marketing the Chinese way : insights from a medium-sized high-tech daily chemical firm
Song-Turner, Helen; Courvisanos, Jerry; Zeegers, Margaret - In: Journal of Asia Pacific business 15 (2014) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10010381497
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Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing
Wang, Chao-Hung; Juo, Wei-Jr - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 1756-1768
Persistent link: https://www.econbiz.de/10014531080
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Green marketing : a strategic balancing act for creating value
Dean, Thomas J.; Pacheco, Desiree F. - In: Journal of business strategy 35 (2014) 5, pp. 14-22
Persistent link: https://www.econbiz.de/10010469369
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The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing
Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010
The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...
Persistent link: https://www.econbiz.de/10011824443
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Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Mo, Zhang; Cong Phan The; Sanyal, Shouvik; Wanich Suksatan - In: Economic research 35 (2022) 1,5, pp. 5097-5113
Persistent link: https://www.econbiz.de/10014413989
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The effect of green transformational leadership on the performance of manufacturing SMEs in Ghana : the moderating role of green creativity
Agbenyegah, Albert Tchey; Boahen, Patience Ama Nyantakyiwaa - In: African journal of business & economic research : AJBER 19 (2024) 2, pp. 527-547
Persistent link: https://www.econbiz.de/10015045040