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Systematic theory mapping : deciphering causal complexity of brand externalities
Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: Journal of macromarketing 44 (2024) 1, pp. 81-115
Persistent link: https://www.econbiz.de/10014584709
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Brand systems : integrating branding research perspectives
Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: European journal of marketing 57 (2023) 2, pp. 387-425
Persistent link: https://www.econbiz.de/10013502570