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Factors influencing consumer purchase intention of cloud computing in the United States and Turkey : the role of performance expectancy, ethical awareness and consumer innovation
Ratten, Vanessa - In: EuroMed journal of business 10 (2015) 1, pp. 80-97
Persistent link: https://www.econbiz.de/10011344136
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Evaluation of the objective and subjective features of technological products : evidences from Turkish tablet PC market
Okumuş, Abdullah; Özen, Hilal; Kara, Gökmen - In: International journal of information technology and … 15 (2016) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10011719665
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Responses of Turkish consumers to product risk information in the context of negative eWOM
Işçi, Ülfet; Kitapçi, Hakan - In: Journal of business economics and management 21 (2020) 6, pp. 1593-1609
-focused consumers. In this experimental study, a survey was conducted in which 344 people from Turkey participated. Automobiles were …
Persistent link: https://www.econbiz.de/10012505332
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Investigation of ethnocentrism effect on Turkish textile image and consumer purchase intention : Isfahan and Tabriz cities as a case study
Ranjbarian, Bahram; Avilagh, Hamed Abbaszadeh - In: Emerging Markets Journal : EMAJ 12 (2022) 2, pp. 1-8
Persistent link: https://www.econbiz.de/10014250638
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The impact of critical factors on purchase intention towards environmentally sustainable apparel : an empirical study on young Turkish consumers
Bayrak Meydanoğlu, Ela Sibel; C̦ilingirtürk, Ahmet Mete - In: Sustainability innovations in times of crisis : 2nd …, (pp. 58-83). 2023
Persistent link: https://www.econbiz.de/10014432060
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Social media marketing : exploring the user typology in Turkey
Çiçek, Mesut; Eren-Erdoğmuş, İrem - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10010200471
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Social media and hospital brands : a field study in Turkey
Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
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Message framing Facebook posts : an anylsis of non-governmental organizations
Ozgen, Ozge; Atrek, Banu; Kurt, Sumeyra Duman; Madran, Canan - In: Journal of euromarketing 25 (2016) 1/2, pp. 55-66
Persistent link: https://www.econbiz.de/10011559364
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The role of social media on establishing brand value : a content analysis on banks in Turkey
Ergor, Zeynep Birce; Akagün Ergi̇n, Elif - In: International journal of economics and finance 8 (2016) 3, pp. 97-102
Persistent link: https://www.econbiz.de/10011447871
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Social media marketing, Turkish behaviour and the 2016 military coup attempt
Attia, Ashraf M.; Fakhr, Rana A. - In: International journal of islamic marketing and branding 4 (2019) 1, pp. 76-93
Persistent link: https://www.econbiz.de/10012117718