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Tabakmarkt
Marketing
30
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Book / Working Paper
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Leeflang, Peter S. H.
5
Reuyl, Jan C.
4
Reuijl, Jan C.
1
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Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memoradum
1
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
1
Journal of marketing
1
Memorandum van het Instituut voor Economisch Onderzoek, Faculteit der Economische Wetenschappen, Rijksuniversiteit te Groningen, Onderzoekmemorandum, Research Memorandum
1
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
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ECONIS (ZBW)
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1
Advertising and industry sales : an empirical study of the German cigarette industry
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1980
Persistent link: https://www.econbiz.de/10002235924
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2
Bimonthly and monthly data
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1981
Persistent link: https://www.econbiz.de/10002235958
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3
Advertising and industry sales : an empirical study of the West German cigarette market
Leeflang, Peter S. H.
;
Reuijl, Jan C.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 92-98
Persistent link: https://www.econbiz.de/10002235970
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4
Estimating the parameters of market share models at different levels of aggregation with examples from the German cigarette industry
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1981
Persistent link: https://www.econbiz.de/10002236036
Saved in:
5
Further study and comments on the prediction power of market share attraction models
Leeflang, Peter S. H.
;
Reuyl, Jan C.
-
1982
Persistent link: https://www.econbiz.de/10002236063
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