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Persistent link: https://www.econbiz.de/10010299053
Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial model scenario with differently informed consumers that MCCs primarily serve as a device to facilitate collusion instead of allowing for price discrimination between these...
Persistent link: https://www.econbiz.de/10010321690
Dieser Beitrag untersucht die für die Medienwirtschaft relevanten Märkte mit einfachen Marktmodellen. Im Zentrum stehen die Interdependenzen zwischen Konsumgüter-, Werbe- und Medienmärkten, wobei die wichtige Rolle der Werbemärkte als ökonomischer Motor der Medienwirtschaft besonders...
Persistent link: https://www.econbiz.de/10010322066
This paper studies the relationship between three key elements of the marketing mix, namely, price, product, and promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general advertising technology for the study of three promotional...
Persistent link: https://www.econbiz.de/10010324895
We consider a duopoly in a homogenous goods market where part of the consumers are ex ante uninformed about prices. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following results. First, there is no monotone relationship...
Persistent link: https://www.econbiz.de/10010325593
We show how increased competition in a media market may have implications for the competition between firms that are advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising space in a media market and find that there is more...
Persistent link: https://www.econbiz.de/10010330239
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Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however, limit the number of types to two options: high and low quality. Yet, production costs and quality both result from R&D efforts and therefore are both uncertain. I characterize the...
Persistent link: https://www.econbiz.de/10010264368
This article tests experimentally whether a high degree of collusion on advertisement expenditures facilitate tacit price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising expenditures is varied. The results show that the...
Persistent link: https://www.econbiz.de/10010264854
Advertisements provide consumers with knowledge about private products, whereas political information is required to provide voters with knowledge of public issues. Modern information technologies and globalization are increasing the exposure of individuals to information. Goods advertising is...
Persistent link: https://www.econbiz.de/10010269262