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Eine werbepsychologische Anzei...
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Target group
Werbung
13,872
Advertising
9,813
Werbewirkung
3,939
Advertising effects
3,879
Psychologie
3,530
Konsumentenverhalten
3,150
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3,143
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1,827
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1,823
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1,716
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1,672
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1,573
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1,137
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1,125
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942
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854
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758
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754
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660
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658
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657
advertising
656
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638
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620
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562
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561
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492
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492
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464
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452
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438
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416
Zielgruppe
368
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355
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345
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334
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329
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329
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English
325
German
28
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Hudders, Liselot
9
Buijzen, Moniek
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Bakir, Aysen
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Cheng, Hong
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Deng, Yiting
2
Evans, Nathaniel J.
2
Evensen, Charlotte Bjørnhaug
2
Foerderer, Jens
2
Frey, Albert Wesley
2
Hariharan, Vijay Ganesh
2
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1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
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Journal of advertising : official publication of the American Academy of Advertising
21
Young consumers : insight and ideas for responsible marketers
21
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
10
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Health marketing quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : JPM
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Sydney Law School Research Paper
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
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ECONIS (ZBW)
353
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1
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353
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1
Kinder und Jugendliche als Zielgruppe des Erlebnismarketings :
Werbung
in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von
;
Steffensen, Bernd
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
3
On the importance of social integration for minority targeting effectiveness
Antioco, Michael
;
Vanhamme, Joëlle
;
Hardy, Anaïk
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
Saved in:
4
Advertising, gender and society : a psychological perspective
Zawisza-Riley, Magdalena
-
2019
Persistent link: https://www.econbiz.de/10012025788
Saved in:
5
Die Folgen der Low- und High-End-Polarisierung auf die Marketingkommunikation der deutschen Automobilindustrie
Iperen, Rudolf v.
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 33-52)
.
2008
Persistent link: https://www.econbiz.de/10003759616
Saved in:
6
The construction of beauty : a cross-cultural analysis of women's magazine advertising
Frith, Katherine
;
Shaw, Ping
;
Cheng, Hong
- In:
The advertising and consumer culture reader
,
(pp. 193-206)
.
2009
Persistent link: https://www.econbiz.de/10003848381
Saved in:
7
Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements
Dotson, Michael J.
;
Hyatt, Eva M.
;
Thompson, Lisa Petty
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 431-447
Persistent link: https://www.econbiz.de/10003881583
Saved in:
8
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
9
Evidence on the marketing approaches targeting gay and lesbian consumers
Baxter, Susan
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10003955511
Saved in:
10
Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.
;
Matzler, Kurt
;
Szykman, Lisa R.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
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