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Advertising empirical generali...
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Werbung
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Hudders, Liselot
9
Buijzen, Moniek
7
Rozendaal, Esther
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
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Reijmersdal, Eva A. van
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Bakir, Aysen
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Pelsmacker, Patrick de
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Pepall, Lynne
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Van de Sompel, Dieneke
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Zhang, Jianqiang
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Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
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Reiff, Joseph
3
Shin, Jiwoong
3
Soni, Pavleen
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Stafford, Marla Royne
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Vanwesenbeeck, Ini
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Zhang, Kaifu
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Zhong, Weijun
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Antioco, Michael
2
Bernardin, Lidwine
2
Bruhn, Manfred
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Burguet, Roberto
2
Bušljeta Banks, Ivana
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Castonguay, Jessica
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Cheng, Hong
2
Deng, Yiting
2
Evans, Nathaniel J.
2
Evensen, Charlotte Bjørnhaug
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Foerderer, Jens
2
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Nomos Verlagsgesellschaft
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OECD
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Otto-Friedrich-Universität Bamberg
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Springer Fachmedien Wiesbaden
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Journal of advertising : official publication of the American Academy of Advertising
21
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
International journal of consumer studies
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Health marketing quarterly
4
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research
2
Sydney Law School Research Paper
2
Testimonial advertising in the American marketplace : emulation, identity, community
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ECONIS (ZBW)
346
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1
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346
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1
Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Oliver, Jason D.
;
Rosen, Deborah E.
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10008666966
Saved in:
2
Changing family dynamics : a force of change for the family-resort industry?
Brey, Eric T.
;
Lehto, Xinran Y.
- In:
International journal of hospitality management
27
(
2008
)
2
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003687487
Saved in:
3
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Saved in:
4
Die Zielgruppe 50plus im Hinblick auf Akzeptanz und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Janßen, Nina
-
2007
Persistent link: https://www.econbiz.de/10003631718
Saved in:
5
Empirische Personalforschung für wie viel Prozent?
Nienhüser, Werner
- In:
Geschenkt wird einer nichts - oder doch? : Festschrift …
,
(pp. 31-36)
.
2012
Persistent link: https://www.econbiz.de/10011648222
Saved in:
6
Zuschauernachfrage von Teamsportarten in ressourcenschwachen Umfeldern : Evidenz und Managementstrategien zum Frauenfußball
Reichel, Kristoff
-
2020
Persistent link: https://www.econbiz.de/10012173112
Saved in:
7
Wer kauft Bio? : zielgruppenspezifische Motive für den Kauf von Biolebensmitteln
Baranek, Elke
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498257
Saved in:
8
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
9
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
10
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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