//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
THE DISTRIBUTION NETWORK DEVEL...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Target group
Werbung
11,349
Advertising
11,327
Werbewirkung
3,853
Advertising effects
3,805
Consumer behaviour
3,090
Konsumentenverhalten
2,978
Internet marketing
1,853
Online-Marketing
1,850
advertising
1,405
Theorie
1,361
Theory
1,337
USA
877
Marketing
858
Brand management
807
Markenführung
783
United States
775
Marketingmanagement
707
Marketing management
701
Deutschland
647
Social Web
592
Social web
592
Brand image
482
Germany
482
Markenimage
479
Pricing strategy
470
Preismanagement
469
Markenartikel
409
Brand
366
Zielgruppe
350
Internet
346
Wettbewerb
332
Competition
319
Werbewirtschaft
304
Werbepsychologie
294
Game theory
277
Advertising industry
272
Spieltheorie
272
Öffentlichkeitsarbeit
272
Psychology of advertising
271
more ...
less ...
Online availability
All
Undetermined
132
Free
51
Type of publication
All
Article
248
Book / Working Paper
93
Type of publication (narrower categories)
All
Article in journal
221
Aufsatz in Zeitschrift
221
Aufsatz im Buch
27
Book section
27
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
13
Working Paper
13
Collection of articles of several authors
5
Hochschulschrift
5
Sammelwerk
5
Aufsatzsammlung
4
Conference paper
4
Konferenzbeitrag
4
Case study
2
Fallstudie
2
Konferenzschrift
2
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Textbook
1
Umfrage
1
more ...
less ...
Language
All
English
316
German
25
Author
All
Hudders, Liselot
9
Buijzen, Moniek
7
Rozendaal, Esther
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Reijmersdal, Eva A. van
5
Bakir, Aysen
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Soni, Pavleen
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Cheng, Hong
2
Deng, Yiting
2
Evans, Nathaniel J.
2
Evensen, Charlotte Bjørnhaug
2
Foerderer, Jens
2
Frey, Albert Wesley
2
more ...
less ...
Institution
All
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
Springer Fachmedien Wiesbaden
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
International journal of consumer studies
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Health marketing quarterly
4
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research
2
SpringerLink / Bücher
2
Sydney Law School Research Paper
2
more ...
less ...
Source
All
ECONIS (ZBW)
341
Showing
1
-
10
of
341
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation of the success of targeting newspapers and efficiency of
advertising
in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
2
Ambient-Marketing für Printmedien : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus
Kochhan, Christoph
-
2017
Markt- und Kommunikationsbedingungen für Verlage -- Ambient-Marketing als Option der Zielgruppenansprache -- Altersspezifisches Mediennutzungsverhalten -- Akzeptanz und Bewertung von Ambient-Marketing durch die Generationen Y, X sowie 50plus -- Implikationen für die Marketingpraxis. .
Persistent link: https://www.econbiz.de/10014019595
Saved in:
3
Ambient-Marketing für Printmedien : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus
Kochhan, Christoph
;
Reiter, Annkathrin
;
Schunk, Holger
-
2017
Persistent link: https://www.econbiz.de/10011634276
Saved in:
4
Appraisal of the adequacy of the application of customer-driven marketing strategies to the Nigeria National Housing Fund scheme
Ifediora, Chuka Uzoma
;
Igwe, Anthony A.
;
Ukpere, Wilfred I.
- In:
Risk governance & control : financial markets & institutions
5
(
2015
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10011596086
Saved in:
5
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
6
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
7
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
8
Targeted
advertising
and social status
Vikander, Nick
-
2010
This paper shows how a firm can use non-targeted
advertising
to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth.
Advertising
…
Persistent link: https://www.econbiz.de/10011382751
Saved in:
9
The influence of
advertising
on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
10
Competitive target
advertising
and consumer data sharing
Zhao, Xia
;
Xue, Ling
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
3
,
pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->