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Advertising targeting young children : an overview of 10 years of research : 2006-2016

De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206

Persistent link: https://www.econbiz.de/10012200218

Targeted advertising on competing platforms

Gong, Qiang; Pan, Siqi; Yang, Huanxing - In: The B.E. journal of theoretical economics 19 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011974951

Public and parental perceptions of and concerns with advertising to preschool children

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 592-600

Persistent link: https://www.econbiz.de/10011620125

Identity distancing and targeted advertisements : the black sheep effect

Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10011532969

Perceptions of social media's relevance and targeted advertisements

Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10012179017

Attitudinal change in children : an insight from three decade of advertising campaigns in India

Rehman, Varisha - In: Journal of marketing communications 25 (2019) 8, pp. 884-911

Persistent link: https://www.econbiz.de/10012203379

Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market

Alshurideh, M.; Al Kurdi, Barween; Hussien, Alhareth … - In: Journal of marketing communications 23 (2017) 5, pp. 513-532

Persistent link: https://www.econbiz.de/10011849992

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789

Persistent link: https://www.econbiz.de/10011970118

Targeted advertising and social status

Vikander, Nick - 2010

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

Persistent link: https://www.econbiz.de/10011382751

Competitive target advertising and consumer data sharing

Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222

Persistent link: https://www.econbiz.de/10009740981

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