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Target group
Werbewirkung
7,989
Advertising effects
7,763
Werbung
3,838
Advertising
3,797
Konsumentenverhalten
3,633
Consumer behaviour
3,618
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2,149
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2,139
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1,158
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1,157
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995
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983
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807
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804
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686
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645
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567
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497
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450
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424
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413
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382
advertising
361
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322
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271
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Hudders, Liselot
8
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Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Coffey, Amy Jo
3
Dens, Nathalie
3
Galeotti, Andrea
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pepall, Lynne
3
Puntoni, Stefano
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Soni, Pavleen
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Zhong, Weijun
3
Abou Nabout, Nadia
2
Ahmadi, Iman
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Ascarza, Eva
2
Auty, Susan
2
Baxter, Stacey M.
2
Berger, Jonah
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
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1
ICORIA <12., 2013, Zagreb>
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
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Journal of advertising : official publication of the American Academy of Advertising
21
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Psychology & marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
The advertising and consumer culture reader
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
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ECONIS (ZBW)
378
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1
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
2
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
3
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
4
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
5
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
6
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
7
Healthy and unhealthy food in Italian television ads for adults and children
Puggelli, Francesca Romana
;
Bertolotti, Mauro
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Saved in:
8
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
9
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
10
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
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