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Kellogg on marketing
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Segmentation and targeting
Sternthal, Brian
;
Tybout, Alice M.
- In:
Kellogg on marketing
,
(pp. 3-30)
.
2001
Persistent link: https://www.econbiz.de/10001612972
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2
Identifying market segments and selecting targets
Tybout, Alice M.
;
Grayson, Kent
- In:
Kellogg on marketing
,
(pp. 26-55)
.
2010
Persistent link: https://www.econbiz.de/10008664293
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3
The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
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4
Marketing to consumers at the bottom of the pyramid
Calder, Bobby J.
;
Kolsky, Richard
;
Letelier, Maria Flores
- In:
Kellogg on marketing
,
(pp. 287-306)
.
2010
Persistent link: https://www.econbiz.de/10008664277
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