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Polysemy in Advertising
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Target group
Werbung
13,843
Advertising
11,312
Werbewirkung
7,984
Advertising effects
7,758
Consumer behaviour
4,614
Konsumentenverhalten
4,514
Online-Marketing
2,685
Internet marketing
2,678
Theorie
1,692
Theory
1,649
Brand management
1,439
Markenführung
1,419
advertising
1,406
USA
1,382
Deutschland
1,322
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1,217
Marketing
1,132
Markenimage
1,070
Brand image
1,063
Marketingmanagement
904
Marketing management
888
Social Web
878
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876
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858
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743
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665
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561
Psychology of advertising
522
Pricing strategy
500
Preismanagement
499
Emotion
493
Zielgruppe
491
Celebrity endorsement
464
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461
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426
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424
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421
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413
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359
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Language
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English
430
German
43
French
1
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Hudders, Liselot
10
Bakir, Aysen
8
Buijzen, Moniek
7
Pelsmacker, Patrick de
6
Rozendaal, Esther
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Reijmersdal, Eva A. van
5
Zhang, Jianqiang
5
Pepall, Lynne
4
Puntoni, Stefano
4
Van de Sompel, Dieneke
4
Zhong, Weijun
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Kulczynski, Alicia
3
Matthes, Jörg
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Russell, Cristel Antonia
3
Shin, Jiwoong
3
Soni, Pavleen
3
Stafford, Marla Royne
3
Terlutter, Ralf
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Abou Nabout, Nadia
2
Ahmadi, Iman
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Antioco, Michael
2
Appiah, Osei
2
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European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Otto-Friedrich-Universität Bamberg
1
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Journal of advertising : official publication of the American Academy of Advertising
28
Journal of advertising research
22
Young consumers : insight and ideas for responsible marketers
21
International journal of advertising : the quarterly review of marketing communications
20
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
7
International journal of consumer studies
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Anthropology and business
2
Application of gaming in new media marketing
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Breaking new ground in theory and practice
2
CESifo working papers
2
Central European business review : CEBR
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
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Source
All
ECONIS (ZBW)
474
Showing
1
-
10
of
474
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
2
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
3
Targeted
advertising
and social status
Vikander, Nick
-
2010
This paper shows how a firm can use non-targeted
advertising
to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth.
Advertising
…
Persistent link: https://www.econbiz.de/10011382751
Saved in:
4
The influence of
advertising
on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
5
Competitive target
advertising
and consumer data sharing
Zhao, Xia
;
Xue, Ling
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
3
,
pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
Saved in:
6
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
7
Perceived informative intention in
advertising
and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
8
Determining the main factors affecting consumers' acceptance of ethical
advertising
: a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
9
Attitudinal change in children : an insight from three decade of
advertising
campaigns in India
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 884-911
Persistent link: https://www.econbiz.de/10012203379
Saved in:
10
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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