Narrow search
Showing 1 - 10 of 474
Cover Image
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Cover Image
How Major League teams hire entrylevel ticket sales representatives : ca qualitative analysis
Popp, Nels; Harrolle, Michelle; Wells, Janelle E. - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10012153368
Cover Image
Psychometric evaluation of the team identification scale among Greek sport fans: a cross-validation approach
Theodorakis, Nicholas D.; Dimmock, James; Wann, Daniel; … - In: European Sport management quarterly : ESMQ 10 (2010) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10003989358
Cover Image
Rival salience and sport team identification
Luellen, Tara B.; Wann, Daniel L. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10008651160
Cover Image
Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports
Theodorakis, Nicholas D.; Koustelios, Athanasios; … - In: Managing service quality : MSQ ; an international journal 19 (2009) 4, pp. 456-473
Persistent link: https://www.econbiz.de/10009525074
Cover Image
Sport fan maximizing : following the best team or being the best fan?
Norris, J. Ian; Wann, Daniel L.; Zapalac, Ryan K. - In: The journal of consumer marketing 32 (2015) 3, pp. 157-166
Persistent link: https://www.econbiz.de/10011376743
Cover Image
Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik; Ahn, Taesoo; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
Cover Image
Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H. - In: The journal of services marketing 27 (2013) 6, pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
Cover Image
Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei; Mahan, Joseph E.; Kent, Aubrey - In: Sport management review 16 (2013) 3, pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
Cover Image
Exploring customer-to-customer value co-creation platforms and practices in team sports
Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 25-49
Persistent link: https://www.econbiz.de/10010337063