chapter 1 Introduction -- chapter 2 Proactiveness in the rm -- chapter 3 Proactiveness toward customers -- chapter 4 Developing radical innovations -- chapter 5 Customer-related proactiveness in the case innovations -- chapter 6 A modi?ed framework of customer-related proactiveness during the...

The authors develop a model of costly technology adoption where the cost is irrecoverable and fixed. Households must decide when to switch from an existing technology to a new, more productive technology. Using a recursive approach, the authors show that there is a unique threshold level of...