It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at … to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the … notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped …

A patent "pool" is an arrangement under which patent holders in a common technology commit their patents to a single … earned as a licensor, and technology acquired by pool members as licensees. Public effects can also be significant. For … example, technology sharing of complementary patents can improve product quality and variety. In some information technology …

the market for technology. The commitment to limit trade to reciprocal exchange (barter instead of cash transactions …