Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21
marketing innovation, word-of-mouth and satisfaction through three key constructs: brand store equity, customer value and store …While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In … retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses …