Fabri, Luca; Valverde Márquez, Ignacio - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 23-29
The world of retail is undergoing a phase of unprecedented crisis, due to rise of E-commerce. In order to survive the changes due to E-commerce and the huge digitalization process, retailer stores need to reshape their business idea and their approach at the same time. However, a fairly large...