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~subject:"Television advertising"
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Subject
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Television advertising
Fernsehwerbung
808
Werbewirkung
371
Advertising effects
365
United States
176
USA
173
Konsumentenverhalten
162
Consumer behaviour
160
Werbung
151
Advertising
147
Amazon.com Inc.
111
Internet marketing
111
Online-Marketing
111
Theorie
108
Theory
98
Fernsehprogramm
91
Fernsehen
88
Television programme
86
Media usage
85
Mediennutzung
85
Television
82
Deutschland
81
Children
78
Germany
78
Kinder
77
Online retailing
70
Online-Handel
70
Brand management
51
Markenführung
51
Fernsehsender
50
Hörfunkwerbung
48
Radio advertising
48
Television industry
47
Target group
46
Zielgruppe
46
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
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Online availability
All
Undetermined
178
Free
129
Type of publication
All
Article
545
Book / Working Paper
259
Other
1
Type of publication (narrower categories)
All
Article in journal
458
Aufsatz in Zeitschrift
458
Graue Literatur
96
Non-commercial literature
96
Aufsatz im Buch
81
Book section
81
Arbeitspapier
80
Working Paper
80
Hochschulschrift
39
Thesis
29
Case study
9
Fallstudie
9
Bibliografie enthalten
5
Bibliography included
5
Aufsatzsammlung
3
Collection of articles of several authors
3
Collection of articles written by one author
3
Konferenzschrift
3
Sammelwerk
3
Sammlung
3
research-article
3
Amtsdruckschrift
2
Bibliographie
2
Conference paper
2
Government document
2
Konferenzbeitrag
2
Article
1
Conference proceedings
1
Market information
1
Marktinformation
1
Mikroform
1
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Language
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English
692
German
102
French
6
Russian
3
Swedish
2
Undetermined
2
Italian
1
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Author
All
Bellman, Steven
18
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
6
Wada, Roy
6
Bursztyn, Leonardo
5
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
Kyhl, Søren
5
Laussel, Didier
5
Lin, Panlang
5
Neijens, Peter C.
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Tekin, Erdal
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Fossen, Beth L.
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
Hartnett, Nicole
4
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Institution
All
National Bureau of Economic Research
7
Universitetet i Oslo / Økonomisk institutt
3
Nomos Verlagsgesellschaft
2
Avrim Lazar and Associates
1
BLM-Symposion Medienrecht <15., 2015, München>
1
Bayerische Landeszentrale für Neue Medien
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Europäische Kommission / Generaldirektion Bildungund Kultur
1
Frankreich / Conseil supérieur de l'audiovisuel
1
INRA
1
Otto-Friedrich-Universität Bamberg
1
Peter Lang GmbH
1
Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien
1
Technische Universität Ilmenau
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
All
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
Journal of the Academy of Marketing Science
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
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Source
All
ECONIS (ZBW)
789
USB Cologne (EcoSocSci)
8
Other ZBW resources
3
RePEc
2
BASE
1
EconStor
1
ArchiDok
1
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1
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
2
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.
;
Abou Seido, Noor O.
;
Al Zain, …
- In:
Middle East journal of management : MEJM
2
(
2015
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
Saved in:
5
New formulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni
;
Jiang, Houyuan
;
Miglionico, Giovanna
- In:
Operations research
64
(
2016
)
4
,
pp. 838-848
Persistent link: https://www.econbiz.de/10011538534
Saved in:
6
Perception of television advertising from China's young generation
Li, Lijie
;
Scaringella, Laurent
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
Saved in:
7
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
8
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
9
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
10
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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