Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

In the last decade there has been a large increase in corporate and public reliance on social media for information, rather than on the traditional news and information sources such as print and broadcast media. People freely express their views, moods, activities, likes/dislikes on social media...