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An exploration of fashion retailer own brand strategies

McColl, Julie; Moore, Christopher M. - In: Journal of fashion marketing and management 15 (2011) 1, pp. 91-107

Persistent link: https://www.econbiz.de/10008990985

Creating, developing and managing the dimensions of the own brand : a study of UK fashion retailing

McColl, Julie; Moore, Christopher - In: European retail research 25 (2011) 2, pp. 63-91

Persistent link: https://www.econbiz.de/10009404791

Parenting advantages of emerging market multinationals (EMNCs) in luxury fashion retailing

Bai, Huifeng; He, Weijing; Shi, Jin; McColl, Julie; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10012798298

Luxury retailers' entry and expansion strategies in China

Bai, Huifeng; McColl, Julie; Moore, Christopher - In: International journal of retail & distribution management 45 (2017) 11, pp. 1181-1199

Persistent link: https://www.econbiz.de/10011815152

Vintage fashion retailing : building the store brand

McColl, Julie; Canning, Catherine; Shearer, Linda; … - In: Contemporary case studies on fashion production, …, (pp. 59-71). 2018

Persistent link: https://www.econbiz.de/10011790484

Motives behind retailers' post-entry expansion : evidence from the Chinese luxury fashion market

Bai, Huifeng; McColl, Julie; Moore, Christopher - In: Journal of retailing and consumer services 59 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012434264

Luxury fashion retailers' localised marketing strategies in practice : evidence from China

Bai, Huifeng; McColl, Julie; Moore, Christopher - In: International marketing review 39 (2022) 2, pp. 352-370

Persistent link: https://www.econbiz.de/10013396200

Pioneering new perspectives in the fashion industry : disruption, diversity and sustainable innovation

Ritch, Elaine L. (ed.); Canning, Catherine (ed.); … - 2023 - First edition

Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever. Highlighting new advances that are responsive to societal concerns while still maintaining commerciality and innovation, Pioneering New Perspectives in the Fashion Industry:...

Persistent link: https://www.econbiz.de/10014450427

The operationalisation of international fashion retailer success

Wigley, Stephen; Moore, Christopher M. - In: Journal of fashion marketing and management 11 (2007) 2, pp. 281-296

Persistent link: https://www.econbiz.de/10003472709

The role of international hubs in a fashion retailer's sourcing strategy

Fernie, John; Maniatakis, Pavlos A.; Moore, Christopher M. - In: The international review of retail, distribution and … 19 (2009) 4, pp. 421-436

Persistent link: https://www.econbiz.de/10003915446