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E-marketing integration strategy on marketing profitability : evidence from e-commerce businesses in Thailand
Chanthinok, Kriangsak; Ussahawanitchakit, Phaprukebaramee - In: Journal of international business and economics : JIBE 14 (2014) 2, pp. 65-82
Persistent link: https://www.econbiz.de/10010407280
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The effects of social network, internet dissemination, internet competitive learning, and information technology capability on e-marketing strategy and success of e-commerce busine...
Chailom, Peerawat; Kaiwinit, Sirilak - In: Journal of international business and economics : JIBE 11 (2011) 3, pp. 86-100
Persistent link: https://www.econbiz.de/10009520266
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The role of social media during a natural disaster : a case study of the 2011 Thai Flood
Akongthon, lisa; Haruechaiyasak, Choochart; Pailai, Jaruwat - In: International journal of innovation and technology … 11 (2014) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10010388542
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Drivers of social network adoption in post-travel phase : an empirical study in Thai tourists
Nathatenee Gebsombut; Ho, Chien-ta Bruce - In: Cogent business & management 6 (2019), pp. 1-17
As tourism is a fast-growing industry, it is worth focusing on understanding travelers’ information generation behavior. The previous research also found that research in the motivation of travelers in sharing travel information through SNSs is quite limited. This research aims to study social...
Persistent link: https://www.econbiz.de/10012622525
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Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn; Klaus, Timothy; Alicha … - In: Journal of global information management 29 (2021) 6, pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
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Factors affecting the revenue of auctioneers in one Thai pay-to-bid website
Tartat Mokkhamakkul; Chatpong Tangmanee - In: Global business and finance review 27 (2022) 3, pp. 14-27
Purpose: The purpose of this study is to examine whether the six independent factors (i.e., the item retail price, the number of bidders, the bidding duration, the shipping cost, the bidder option and the fee return option) could significantly explain the revenue of the auctioneers in one...
Persistent link: https://www.econbiz.de/10013280069
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Understanding the Effect of Social Media Advertising Values on Online Purchase Intention : A Case of Bangkok, Thailand
Charoensereechai, Cattaliya; Nurittamont, Wasutida; … - 2022
This research aims to critically evaluate and examine the relationships between social media advertising value (SMAV … organisations and digital marketers seeking to understand how social media advertising affects consumers these days. Understanding … consumers’ interaction with social media advertising is essential for organisations and digital marketers to deeply understand …
Persistent link: https://www.econbiz.de/10013289896
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"Just like studying abroad" : an analysis of the online promotional videos of Thai university international programmes
Kraus, Harald; Burford, James - In: Journal of marketing for higher education 30 (2020) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10012312393
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The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.; Suchart Tripopsakul - In: European research studies 22 (2019) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
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Intention to purchase travel online : a SEM analysis
Parlakorn Kornpitack; Puris Sornsaruht - In: European research studies 22 (2019) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10012286120