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Theorie
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Anderson, Simon P.
29
Gierl, Heribert
29
Huber, Frank
28
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26
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25
Janssen, Maarten C. W.
24
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23
Peitz, Martin
23
Inderst, Roman
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22
Bauer, Hans H.
21
Sheth, Jagdish N.
20
Sutter, Matthias
20
Fishman, Arthur
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Moraga-González, José Luis
18
Septianto, Felix
18
Diehl, Sandra
17
Eisend, Martin
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Herweg, Fabian
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Matsushima, Noriaki
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Vermeulen, Frederic
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Chen, Yongmin
16
Armstrong, Mark
15
Dellaert, Benedict G. C.
15
Gröppel-Klein, Andrea
15
Herrmann, Andreas
15
Pelsmacker, Patrick de
15
Samuelson, Larry
15
Boztuğ, Yasemin
14
Dahlén, Micael
14
Greenwood, Jeremy
14
Grunert, Klaus G.
14
Helm, Roland
14
Ikeda, Shinsuke
14
Nevo, Aviv
14
Palma, André de
14
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Discussion paper / Centre for Economic Policy Research
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International journal of advertising : the quarterly review of marketing communications
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69
SpringerLink / Bücher
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International journal of industrial organization
64
European journal of operational research : EJOR
63
Economics letters
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Gabler Edition Wissenschaft
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Journal of economic psychology : research in economic psychology and behavioral economics
59
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55
CESifo working papers
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49
Journal of promotion management : innovations in planning and applied research
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
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Journal of advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of marketing research : JMR
45
The American economic review
43
Journal of advertising : official publication of the American Academy of Advertising
42
Marketing letters : a journal of research in marketing
42
Discussion paper / Tinbergen Institute
40
Marketing : ZFP ; journal of research and management
39
Discussion papers / CEPR
38
International journal of internet marketing and advertising : IJIMA
38
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
38
European journal of marketing : EJM
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Applied economics
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International journal of production economics
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ECONIS (ZBW)
12,487
EconStor
167
USB Cologne (EcoSocSci)
96
OLC EcoSci
1
Showing
31
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40
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31
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
32
Operationalizing dynamic pricing models : bayesian demand forecasting and customer choice modeling for low cost carriers
Christ, Steffen
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008822022
Saved in:
33
Cloak or flaunt? : the
fashion
dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
34
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
35
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
36
Antecedents to purchase decision of high and low involvement products amongst Indian
youth
Khare, Arpita
;
Rakesh, Sapna
- In:
International journal of business competition and …
1
(
2011
)
3
,
pp. 262-275
Persistent link: https://www.econbiz.de/10009161005
Saved in:
37
Brand
and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
38
The active consumer : novelty and surprise in consumer choice
Bianchi, Marina
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000980229
Saved in:
39
Werner Sombarts Theorie der
Mode
Glombowski, Jörg
- In:
Zur kontinentalen Geschichte des ökonomischen Denkens
,
(pp. 67-114)
.
1998
Persistent link: https://www.econbiz.de/10001299306
Saved in:
40
Dynamics of demand including
fashion
effects for interacting consumer groups
Weidlich, Wolfgang
- In:
Evolutorische Mikro- und Makroökonomik
,
(pp. 79-115)
.
1995
Persistent link: https://www.econbiz.de/10001327930
Saved in:
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