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Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallbeispielen
Meffert, Heribert; Bruhn, Manfred - 1997 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000601077
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Marketing ; [Hauptbd.]
Böcker, Franz - 1987 - 2., stark erw. und überarb. Aufl
Persistent link: https://www.econbiz.de/10000091297
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Enzyklopädie des Marketing
1997
Persistent link: https://www.econbiz.de/10000959460
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Kultura a rynek
Partycki, Sławomir (contributor) - 2008
Persistent link: https://www.econbiz.de/10003776838
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Marketing research : text and cases
Wrenn, Bruce - 2002
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …
Persistent link: https://www.econbiz.de/10011479544
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Marketing research : text and cases
Wrenn, Bruce; Stevens, Robert E.; Loudon, David L. - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003244510
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International marketing and purchasing of industrial goods : an interaction approach
Håkansson, Håkan (ed.) - 1982
Persistent link: https://www.econbiz.de/10003086676
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo (ed.); Merzenich, Melanie (contributor);  … - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
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Marketing: its dynamics and challenges : proceedings
Bloemer, Johanna M. (contributor); Lemmink, Jos (contributor) - 1994
Persistent link: https://www.econbiz.de/10000923278