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Marketing management
Bobrow, Edwin E. (ed.) - 1985
Persistent link: https://www.econbiz.de/10001386242
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Cases in marketing
Lockley, Lawrence C.; Dirksen, Charles J. - 1960 - 2. ed
Persistent link: https://www.econbiz.de/10002398522
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Strategic marketing
Kollat, David T.; Blackwell, Roger D.; Robeson, James F. - 1972
Persistent link: https://www.econbiz.de/10000042169
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Organizing and managing the marketing function
Appleman, Mark J. - 1973
Persistent link: https://www.econbiz.de/10000328073
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Mathematical models in marketing
Murdick, Robert G. - 1971
Persistent link: https://www.econbiz.de/10000572010
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Market segmentation : concepts and applications
Engel, James F. (ed.); Fiorillo, Henry F. (ed.);  … - 1972
Persistent link: https://www.econbiz.de/10000580227
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Quantitative analysis for marketing management
King, William R. - 1967
Persistent link: https://www.econbiz.de/10000049683
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Effective marketing management
Christopher, Martin (contributor) - 1980
Persistent link: https://www.econbiz.de/10000049889
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Strategic market management
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000078360
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537