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Price dispersion and legacy discounts in the national television advertising market
Hristakeva, Sylvia; Mortimer, Julie Holland - In: Marketing science 42 (2023) 6, pp. 1162-1183
Persistent link: https://www.econbiz.de/10014436780
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003732680
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Monoploy provision of tune-ins
Çelik, Levent - 2008
Persistent link: https://www.econbiz.de/10003769992
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Essays on Menger in the neoclassical tradition
Kjar, Scott A. - 2002
Persistent link: https://www.econbiz.de/10003779976
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2008
Persistent link: https://www.econbiz.de/10003781373
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A deeper look at the economics of advertiser support for television : the implications of consumption-differentiate viewers and ad addressability
Kim, Eun-mee; Wildman, Steven S. - In: The journal of media economics 19 (2006) 1, pp. 55-79
Persistent link: https://www.econbiz.de/10003283970
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Price discrimination and audience composition in advertising-based broadcasting
Roson, Roberto - In: The journal of media economics 21 (2008) 4, pp. 234-257
Persistent link: https://www.econbiz.de/10003805063
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Getting beer during commercials : adverse effects of Ad-Avoidance
Stuehmeier, Torben; Wenzel, Tobias - 2009
This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...
Persistent link: https://www.econbiz.de/10003894821
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Die Auswirkungen der Digitalisierung auf den Markt für Fernsehprogramme
Tegge, Svenja (contributor) - 2006
Digitalisierung auf das Programmangebot, anschließend (in Kap. 3) die Auswirkungen der Digitalisierung auf die Fernsehwerbung, und …
Persistent link: https://www.econbiz.de/10003410768