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Entscheidungsgründe für die Auswahl von Werbeagenturen durch werbungtreibende Unternehmen
Schmitt, Margot - 1992
Persistent link: https://www.econbiz.de/10000855132
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Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M. - 1991
Persistent link: https://www.econbiz.de/10000828686
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Robustness of models of sales response to advertising : a purely academic issue?
Bultez, Alain V.; Vanneste, Carine - 1988
Persistent link: https://www.econbiz.de/10000776598
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Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R. - 1990 - Rev
Persistent link: https://www.econbiz.de/10000816881
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Werbeeffizienzmessung
Pepels, Werner - 1996
Persistent link: https://www.econbiz.de/10000560003
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de - 1994 - 2nd ed
Persistent link: https://www.econbiz.de/10000374959
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Werbung : eine Einführung
Schweiger, Günter; Schrattenecker, Gertraud - 1995 - 4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
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Business success and businesses' beauty capital
Bosman, Ciska M. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000633181