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We study the evolutionary dynamics of brand competition in a market where two firms are competing against each other. A … brand's strategy at each period could be either to innovate on its own or to copy the rival or maintain the same position as …
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taste information in the presence of competition between the retailer's store brand and a manufacturer's national brand. In … popularity of different product features, the vertical differentiation between the two brands, and the cost of store brand … introduction. This interaction is most striking when the store brand introduction is not very costly. In this case, if one of the …
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We develop and implement a Bayesian Semi-parametric model of demand under inter-product competition that enables us to … proposed approach lends to a spatial competition interpretation in latent attribute space and helps uncover the extent to which … competition across SKUs in the latent attribute space is local or global. In a related vein, we discuss the implications of well …
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