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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Processing of price information
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238858
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Consumers prior purchase intentions and their evaluation of savings on product bundles
Suri, Rajneesh; Monroe, Kent B. - In: Optimal bundling : marketing strategies for improving …, (pp. 177-194). 1999
Persistent link: https://www.econbiz.de/10001425128
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Causes and consequences of price premiums
Rao, Akshay R. - In: The journal of business : B 69 (1996) 4, pp. 511-535
Persistent link: https://www.econbiz.de/10001207970
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The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv; Monroe, Kent B.; Krishnan, Rajaram - 1996
Persistent link: https://www.econbiz.de/10000948545
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Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
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The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
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An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
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Causes and Consequences of Price Premiums
Rao, Akshay R.; Monroe, Kent B. - 1998
Existing literature that argues for the prevalence of price premiums is examined. An evaluation of an extant model identifies several possible boundary conditions that limit its applicability. A set of propositions is developed based on these boundary conditions, linking buyer, seller and market...
Persistent link: https://www.econbiz.de/10014076648