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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Internacionalizační teorie a modely na příkladu rakouských firem na českém trhu
Jurek, Martin - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 20 (2012) 6, pp. 70-88
Persistent link: https://www.econbiz.de/10009743606
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The first export order : a marketing innovation revisited
Crick, Dave; Crick, James - In: Journal of strategic marketing 24 (2016) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10011577602
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Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer; Verma, Swati; Yaprak, Attila - In: International marketing in the fast changing world, (pp. 255-288). 2015
Persistent link: https://www.econbiz.de/10011416219
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Developing strategies for global markets : an evolutionary perspective
Craig, C. S.; Douglas, Susan P. - 2008
Persistent link: https://www.econbiz.de/10003655232
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Marketing, tecnologia, globalizzazione : le sfide della competizione globale e delle tecnologie digitali per il marketing
Buzzavo, Leonardo; Stocchetti, Andrea - 2000
Persistent link: https://www.econbiz.de/10001584383
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Special issue: Multinational enterprises and the internationalisation process
Buckley, Peter J. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003865622
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International business complexity and the internationalization of languages
Selmier, W. Travis; Oh, Chang Hoon - In: Business horizons 55 (2012) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10009522376