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Conjoint analysis in consumer research : issues and outlook
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541532
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Conjoint analysis in marketing : new developments with implications for research and practice
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541534
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Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.; Jain, Arun K.; Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541605
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Adaptive self-explication of multi-attribute preferences
Netzer, Oded (contributor); Srinivasan, V. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003654840
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STRATPORT : a model for the evaluation and formulation of business portfolio strategies
Larréché, Jean-Claude; Srinivasan, V. - 1980
Persistent link: https://www.econbiz.de/10002344662
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An alternative approach to the predictive validation of conjoint models
Srinivasan, V.; DeMaCarty, Peter - 1998
Persistent link: https://www.econbiz.de/10001599811
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The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 36 (1990) 3, pp. 276-304
Persistent link: https://www.econbiz.de/10001084597
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A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
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An approach to improve the predictive power of choice-based conjoint analysis
Voleti, Sudhir; Srinivasan, V.; Ghosh, Pulak - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 325-335
Persistent link: https://www.econbiz.de/10011734857