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Theorie
Consumer behaviour
83,542
Konsumentenverhalten
81,092
Relationship marketing
26,355
Beziehungsmarketing
25,680
Theory
10,838
Brand management
8,210
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8,167
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8,098
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Homburg, Christian
48
Bruhn, Manfred
46
Huber, Frank
40
Bauer, Hans H.
33
Herrmann, Andreas
33
Anderson, Simon P.
28
Hruschka, Harald
25
Kerschbamer, Rudolf
23
Mullainathan, Sendhil
21
Piller, Frank T.
21
Rudanko, Leena
20
Sheth, Jagdish N.
20
Blundell, Richard W.
19
Inderst, Roman
19
Janssen, Maarten C. W.
19
Peitz, Martin
19
Postlewaite, Andrew
19
Stauss, Bernd
19
Helm, Roland
18
Hildebrandt, Lutz
18
Sutter, Matthias
18
Ahlert, Dieter
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Reichwald, Ralf
17
Vermeulen, Frederic
17
Benkenstein, Martin
16
Dellaert, Benedict G. C.
16
Gierl, Heribert
16
Hennig-Thurau, Thorsten
16
Armstrong, Mark
15
Fishman, Arthur
15
Günter, Bernd
15
Helm, Sabrina
15
Moraga-González, José Luis
15
Samuelson, Larry
15
Shy, Oz
15
Swoboda, Bernhard
15
Albers, Sönke
14
Boztuğ, Yasemin
14
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National Bureau of Economic Research
97
INSEAD
10
Springer Fachmedien Wiesbaden
9
European University Institute / Department of Economics
6
Fördergesellschaft Marketing an der Universität Augsburg
6
American Marketing Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Instituto Valenciano de Investigaciones Económicas
3
Maastricht Research School of Economics of Technology and Organizations
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
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Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Eric Cuvillier <Firma>
2
European Marketing Academy
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Institut für Markt- und Distributionsforschung <Köln>
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Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Svenska Handelshögskolan <Helsinki>
2
Umeå universitet
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University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Universität Rostock
2
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Gabler Edition Wissenschaft
109
NBER working paper series
96
European journal of operational research : EJOR
90
Working paper / National Bureau of Economic Research, Inc.
89
NBER Working Paper
82
SpringerLink / Bücher
80
Europäische Hochschulschriften / 5
78
Discussion paper / Centre for Economic Policy Research
73
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Economics letters
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Journal of business research : JBR
60
International journal of industrial organization
59
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
52
Journal of retailing and consumer services
50
Springer eBook Collection / Business and Economics
50
CESifo working papers
46
The American economic review
43
International journal of production research
38
Discussion paper
36
Discussion papers / CEPR
36
International journal of production economics
35
Operations research
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of economics
33
Working paper
33
Discussion paper / Tinbergen Institute
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of business economics : JBE
30
Applied economics
29
Manufacturing & service operations management : M & SOM
29
The Rand journal of economics
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
28
Marketing : ZFP ; journal of research and management
28
Faculty & research / Insead : working paper series
27
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
26
CESifo Working Paper
25
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Source
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ECONIS (ZBW)
10,839
EconStor
153
USB Cologne (EcoSocSci)
13
OLC EcoSci
1
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1
A model of price leadership based on consumer loyalty
Deneckere, Raymond J.
;
Kovenock, Daniel J.
;
Lee, Robert E.
-
1988
Persistent link: https://www.econbiz.de/10000770940
Saved in:
2
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
3
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
4
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
5
Ein Meßkonzept für die Bankloyalität : Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf
-
1995
Persistent link: https://www.econbiz.de/10000541974
Saved in:
6
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
7
Das Qualitative Zufriedenheitsmodell : (QZM)
Stauss, Bernd
-
1995
Persistent link: https://www.econbiz.de/10000564872
Saved in:
8
Optimizing customer's selection for configurable product in B2C e-commerce application
Luo, Xinggang
;
Tu, Yiliu
;
Tang, Jiafu
;
Kwong, C. K.
- In:
Computers in industry : an international journal
59
(
2008
)
8
,
pp. 767-776
Persistent link: https://www.econbiz.de/10003769224
Saved in:
9
A switching costs explanation of tying and warranties
Iacobucci, Edward M.
- In:
The journal of legal studies
37
(
2008
)
2/1
,
pp. 431-458
Persistent link: https://www.econbiz.de/10003769337
Saved in:
10
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
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