"This book addresses issues pertaining to the development, deployment, and use of mobile commerce applications. The objective of the book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the...

The benefits consumers get from a mobile phone depend on the software apps available to use on that phone. These indirect network effects are especially important since apps are specific to a platform (e.g., iOS or Android) and are often not available on all platforms at once. We measure the...