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The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan; Horsky, Sharon; Zeithammer, Robert - In: Journal of marketing research : JMR 53 (2016) 5, pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
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Case Based Decision Theory und Auftragskommunikation : qualitative Studie zum Planungsprozess integrierter Kommunikation
Richter, Jan-Pierre - 2010
Persistent link: https://www.econbiz.de/10009582329
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La publicité : théories, acteurs et méthodes
Vernette, Eric (ed.); Caumont, Daniel (contributor) - 2000
Persistent link: https://www.econbiz.de/10013287051
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Kommunikationspolitik : Werbeplanung
Schmalen, Helmut - 1992 - 2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald - 1996
Persistent link: https://www.econbiz.de/10000622388
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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The role of clusters as sources of dynamic externalities
Ketelhohn, Niels Werner - 2002
Persistent link: https://www.econbiz.de/10001717869
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
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Advertising and the US market demand for beer
Lee, Byunglak - In: Applied economics 24 (1992) 1, pp. 69-76
Persistent link: https://www.econbiz.de/10001129552