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Models, measurement and marketing : a special project of the Market Research Council
Langhoff, Peter (contributor) - 1965
Persistent link: https://www.econbiz.de/10000674811
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Organizational factors in sales forecasting management
Davis, Donna F.; Mentzer, John T. - In: International journal of forecasting 23 (2007) 3, pp. 475-495
Persistent link: https://www.econbiz.de/10003568060
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Conceptual delimitations regarding the sales forecasting methods, case study for the seasonal coefficient method
Dragomirescu, Simona Elena; Solomon, Daniela Cristina - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 102-111
Persistent link: https://www.econbiz.de/10011333793
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A basic bibliography on mathematical methods in marketing
Buzzell, Robert Dow - 1962
Persistent link: https://www.econbiz.de/10003077837
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Redmayne and Week's Market research
Redmayne, Paul; Weeks, Hugh - 1951 - 2d ed., rev. and rewritten
Persistent link: https://www.econbiz.de/10002731057
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Neuronale Netze zur Prognose von Finanzzeitreihen und Absatzzahlen
Menzel, Wolfram - In: Datamining und computational finance : Ergebnisse des …, (pp. 95-114). 2000
Persistent link: https://www.econbiz.de/10001484290
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Marktsimulation und Absatzprognose in der Automobilindustrie
Hofer, Markus B. - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001766168
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Forecasting sales
Geurts, Michael D.; Lawrence, Kenneth D. - 1994
Persistent link: https://www.econbiz.de/10001250682