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Theorie
Marketing theory
3,234
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3,087
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971
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904
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Kotler, Philip
13
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12
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11
Homburg, Christian
10
Buber, Renate
9
Keller, Kevin Lane
9
Kuß, Alfred
9
Pepels, Werner
9
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7
Krohmer, Harley
7
Meffert, Heribert
7
Albers, Sönke
6
Backhaus, Klaus
6
Bultez, Alain V.
6
Gierl, Heribert
6
Hair, Joseph F.
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Wierenga, Berend
6
Alvarez, Fernando
5
Atkeson, Andrew
5
Bagozzi, Richard P.
5
Baumgartner, Bernhard
5
Dichtl, Erwin
5
Franses, Philip Hans
5
Holzmüller, Hartmut H.
5
Hruschka, Harald
5
Kaas, Klaus Peter
5
Kehoe, Patrick J.
5
Mullins, John W.
5
Olbrich, Rainer
5
Vansnick, Jean-Claude
5
Walker, Orville C.
5
Bruhn, Manfred
4
De Corte, Jean-Marie
4
Dekimpe, Marnik G.
4
Eggertsson, Gauti B.
4
Greco, Salvatore
4
Hammann, Peter
4
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7
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6
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Center for Economic Research <Tilburg>
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Dr. Rainer Hampp <Firma>
2
Edward Elgar Publishing
2
European Marketing Academy
2
London School of Economics and Political Science / Department of Operational Research
2
American Management Association
1
Banco Central do Brasil
1
Bundesverband Deutscher Marktforscher
1
De Gruyter Oldenbourg
1
Erich-Schmidt-Verlag
1
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1
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1
Freie Universität Berlin / Institut für Marketing
1
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1
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1
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1
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Juventa Verlag
1
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1
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1
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1
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1
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1
Technische Universität Bergakademie Freiberg
1
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1
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1
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1
Verlag Barbara Budrich
1
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
19
Journal of marketing research : JMR
16
Lehrbuch
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
12
Journal of marketing management : MM
12
Expanding disciplinary space : on the potential of critical marketing
10
Journal of business economics : JBE
10
Marketing theory
9
SpringerLink / Bücher
9
Handbook of marketing decision models
8
ERIM report series research in management
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Europäische Hochschulschriften / 5
6
Gabler Edition Wissenschaft
6
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
6
SAGE library in marketing
6
Berichte aus der Betriebswirtschaft
5
Discussion paper / Center for Economic Research, Tilburg University
5
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
5
European journal of operational research : EJOR
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Review of marketing research
5
Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
5
UTB für Wissenschaft / Uni-Taschenbücher
5
Working paper / European Institute for Advanced Studies in Management
5
Der Markt : international journal of marketing
4
Fundamentals of marketing research ; Vol. 1
4
International series in operations research & management science
4
Journal of the Academy of Marketing Science
4
Reihe Quantitative Ökonomie : Ökon
4
Schmalenbach business review : sbr
4
Springer-Lehrbuch
4
Statistical methods for the evaluation of educational services and quality of products
4
Tinbergen Institute research series
4
Changing the course of marketing : alternative paradigms for widening marketing theory
3
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
3
Diskussionsarbeit
3
Folia oeconomica Stetinensia : FOS
3
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ECONIS (ZBW)
970
USB Cologne (EcoSocSci)
3
EconStor
2
OLC EcoSci
1
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1
Qualitative Forschung: zwischen Wissenschaft und Kunst
Meyer, Anton
;
Raffelt, Ursula
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 317-338)
.
2009
Persistent link: https://www.econbiz.de/10003877186
Saved in:
2
Case Study Approach
Göbel, Fabian
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 359-376)
.
2009
Persistent link: https://www.econbiz.de/10003877189
Saved in:
3
Qualitative evidence for a behavioral extension of the Expectancy Valence theory : the Netflix-Twitter-Yakult case
Varma, Ashish
- In:
Theoretical economics letters
8
(
2018
)
15
,
pp. 3457-3469
Persistent link: https://www.econbiz.de/10011993005
Saved in:
4
Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin
;
Skålén, Per
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
Saved in:
5
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
6
Aggregation of qualitative data: the Exam Paradox
Nermuth, Manfred
-
1989
Persistent link: https://www.econbiz.de/10000807399
Saved in:
7
Nonparametric comparative statics and stability
Hale, Douglas R.
;
Lady, George M.
;
Maybee, John
;
Quirk, …
-
1999
Persistent link: https://www.econbiz.de/10000682353
Saved in:
8
Ordinal regression based on the rank modelling approach
Steland, Ansgar
-
1998
Persistent link: https://www.econbiz.de/10000659393
Saved in:
9
Marginale Regressionsmodelle mit variierenden Koeffizienten für kategoriale Zielvariablen
Gieger, Christian
-
1998
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000672639
Saved in:
10
The information in contingency tables
Gokhale, Dattaprabhakar V.
;
Kullback, Solomon
-
1978
-
authorized facsimile by Univ. Microfilm
Persistent link: https://www.econbiz.de/10000066402
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