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Market orientation : dominant streams of research
Tuominen, Matti - 1996
Persistent link: https://www.econbiz.de/10000928550
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Essays on capabilities based marketing and competitive superiority : FIMAC II - research
Tuominen, Matti (contributor); Anttila, Mai (contributor) - 2003
Persistent link: https://www.econbiz.de/10001854741
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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An application of additive and multiplicative conjoint analysis models in explaining consumer price utility structures
Anttila, Mai; Möller, Kristian - 1981
Persistent link: https://www.econbiz.de/10001840760
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Moderating effects of internal and external strategic postures on the adaptability : innovativeness interplay
Tuominen, Matti (contributor) - 2000
Persistent link: https://www.econbiz.de/10001508839