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Theorie
Partial least squares
35
Partielle kleinste Quadrate
32
Marketing
30
Structural equation model
29
Strukturgleichungsmodell
29
Theory
25
Marktforschung
22
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20
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18
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9
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8
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8
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8
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8
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8
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7
Management
7
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7
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7
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6
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6
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English
24
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Hair, Joseph F.
23
Lamb, Charles W.
7
McDaniel, Carl D.
7
Ringle, Christian M.
7
Sarstedt, Marko
6
Bush, Robert P.
4
Ortinau, David J.
4
Hult, G. Tomas M.
2
Nitzl, Christian
2
Rocco, Tonette S.
2
Andersson, Svante
1
Awuah, Gabriel B.
1
Binz Astrachan, Claudia
1
Calantone, Roger J.
1
Caylor, Marcus
1
Diamantopoulos, A.
1
Dijkstra, Theo Klaas
1
Eriksson, Per Erik
1
Gudergan, Siegfried
1
Gudergan, Siggi
1
Hauff, Sven
1
Heijden, Beatrice I. J. M. van der
1
Henseler, Jörg
1
Howard, Matt C.
1
Ketchen, David J. <Jr.>
1
Kormanik, Martin B.
1
Lamb, Charles
1
Matthews, Lucy M.
1
McDaniel, Carl
1
Menictas, Dr Con
1
Moisescu, Ovidiu Ioan
1
Payan, Janice M.
1
Pesämaa, Ossi
1
Pieper, Torsten M.
1
Radomir, Lăcrămioara
1
Richter, Nicole Franziska
1
Santha Vaithilingam
1
Straub, Detmar
1
Sutton, Christine
1
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McGraw-Hill/Irwin series in marketing
4
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2
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1
International journal of project management : the journal of The International Project Management Association
1
Journal of business research : JBR
1
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1
Journal of family business strategy
1
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1
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ECONIS (ZBW)
25
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1
Principles of marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
2
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
3
Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.
;
Howard, Matt C.
;
Nitzl, Christian
- In:
Journal of business research : JBR
109
(
2020
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012238033
Saved in:
4
Secondary agency conflicts : a synthesis and proposed measurement model
Sutton, Christine
;
Veliyath, Rajaram
;
Pieper, Torsten M.
; …
- In:
Long range planning : LRP ; international journal of …
51
(
2018
)
5
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011938025
Saved in:
5
The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M.
;
Hair, Joseph F.
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011496548
Saved in:
6
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001818871
Saved in:
7
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
8
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
9
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2006
-
3. ed., rev. internat. ed
Persistent link: https://www.econbiz.de/10002392616
Saved in:
10
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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