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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Netnomics
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Omega : the international journal of management science
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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1
Internet presence as a small business capability : the case of mobile optimization
Voelker, Troy A.
;
Steel, Doug
;
Shervin, Elsa
- In:
Journal of small business strategy
27
(
2017
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011731313
Saved in:
2
Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela
-
2020
Persistent link: https://www.econbiz.de/10012618693
Saved in:
3
Market Structure for Internet Search Engines
Telang, Rahul
;
Mukhopadhyay, Tridas
;
Rajan, Uday
-
2012
early market leader, there has been entry by both lower quality engines and higher quality ones (such as
Google
). Prior work …
Persistent link: https://www.econbiz.de/10014027402
Saved in:
4
Optimal dynamic pricing for sponsored search advertising
Chen, Ying-Ju
- In:
Operations research letters
43
(
2015
)
2
,
pp. 177-182
Persistent link: https://www.econbiz.de/10010515782
Saved in:
5
Opinion dynamics via search engines (and other algorithmic gatekeepers)
Germano, Fabrizio
;
Sobbrio, Francesco
-
2017
Persistent link: https://www.econbiz.de/10011686514
Saved in:
6
Opinion dynamics via search engines (and other algorithmic gatekeepers)
Germano, Fabrizio
;
Sobbrio, Francesco
-
2017
Persistent link: https://www.econbiz.de/10011694787
Saved in:
7
Integrating the mechanism of three-part tariff pricing to the provision of intra-site search engine advertising services
Li, Pei
;
Lin, Zhangxi
;
Yu, Yang
- In:
International journal of production research
56
(
2018
)
5
,
pp. 1850-1864
Persistent link: https://www.econbiz.de/10011872262
Saved in:
8
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
9
Examining the impact of keyword ambiguity on search advertising performance : a topic model approach
Gong, Jing
;
Abhisek, Vibhanshu
;
Li, Beibei
- In:
Management information systems : mis quarterly
42
(
2018
)
3
,
pp. 805-829
Persistent link: https://www.econbiz.de/10011919570
Saved in:
10
Budget constrained bidding in keyword auctions and online knapsack problems
Zhou, Yunhong
;
Chakrabarty, Deeparnab
;
Lukose, Rajan M.
- In:
Internet and network economics : 4th international …
,
(pp. 566-576)
.
2008
Persistent link: https://www.econbiz.de/10003792864
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