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Theoretical and empirical perspectives in critical marketing studies
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Advertising, needs, and "commodity fetishism"
Kline, Stephen
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Leiss, William
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2009
Persistent link: https://www.econbiz.de/10003832501
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Magic in the marketplace : an empirical test for commodity fetishism
Jhally, Sut
;
Kline, Stephen
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Leiss, William
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2009
Persistent link: https://www.econbiz.de/10003832503
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