Advertising, needs, and "commodity fetishism"
Year of publication: |
2009
|
---|---|
Authors: | Kline, Stephen ; Leiss, William |
Published in: |
Theoretical and empirical perspectives in critical marketing studies. - Los Angeles [u.a.] : SAGE. - 2009, p. 29-51
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Kritik | Criticism | Theorie | Theory |
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