Magic in the marketplace : an empirical test for commodity fetishism
Year of publication: |
2009
|
---|---|
Authors: | Jhally, Sut ; Kline, Stephen ; Leiss, William |
Published in: |
Theoretical and empirical perspectives in critical marketing studies. - Los Angeles [u.a.] : SAGE. - 2009, p. 52-74
|
Subject: | Werbung | Advertising | Marxismus | Marxism | Soziale Beziehungen | Social relations | Theorie | Theory | 1911-1980 |
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