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Service management and marketing : customer management in service competition
Grönroos, Christian - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10003365020
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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
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Service marketing theory : back to basics
Grönroos, Christian - 1998
Persistent link: https://www.econbiz.de/10000987032
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Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian - In: The journal of services marketing 31 (2017) 3, pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
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Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian (contributor);  … - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
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The netoffer model : developing internet offerings for the virtual marketspace
Grönroos, Christian (contributor) - 1999
Persistent link: https://www.econbiz.de/10001543477