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Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C. - 2008
Persistent link: https://www.econbiz.de/10003655495
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Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C. - In: Journal of marketing 53 (1989) 1, pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
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New perspectives on crossborder alliances : gaining comparative advantage based on value-added cooperation
Jain, Subhash C.; Florin, Juan M. - In: Global Management : mit 8 Tabellen, (pp. 113-121). 1996
Persistent link: https://www.econbiz.de/10001317972
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A new era of brand warfare : preventing private label inroads
Jain, Subhash C. - In: Business reengineering : effizientes Neugestalten von …, (pp. 89-102). 1997
Persistent link: https://www.econbiz.de/10001320636