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Theorie
Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
59
Konsumentenverhalten
59
Marketing management
47
Marketingmanagement
47
Kundenwert
46
Customer value
43
Theory
31
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29
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27
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27
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24
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23
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23
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21
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21
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21
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17
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17
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16
Brand image
15
Customer integration
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Customer satisfaction
15
Kundenintegration
15
Kundenzufriedenheit
15
Markenimage
15
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15
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15
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14
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11
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6
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6
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5
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5
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4
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4
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4
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4
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2
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2
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1
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1
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English
30
German
1
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Kumar, V.
23
Reinartz, Werner J.
6
Aaker, David A.
5
Day, George S.
5
Kumar, Vikas
4
Leone, Robert P.
3
Cosguner, Koray
2
Kumar, Ajay
2
Sharma, Amalesh
2
Venkatesan, Rajkumar
2
Zhang, Xi Alan
2
Arroniz, Inigo
1
Bhagwat, Yashoda
1
Bohling, Timothy
1
Chintagunta, Pradeep K.
1
Donthu, Naveen
1
Echambadi, Raj
1
Fang, Tony
1
Fjellström, Daniella
1
George, Morris
1
Hilletofth, Per
1
Hou, Wenxuan
1
Krafft, Manfred
1
Lee, Junsoo
1
Luo, Anita
1
Rajan, Bharath
1
Rountree, Carey
1
Singh, O. P.
1
Singh, Vinod K.
1
Sriram, S.
1
Subramaniam, Velavan
1
Tan, Kim Hua
1
Zhao, Ruoran
1
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INSEAD
1
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Journal of marketing
3
Faculty & research / Insead : working paper series
2
Homo oeconomicus
2
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Beiträge zur Wirtschaftsforschung
1
British journal of management
1
German working papers in law and economics
1
Handbook of marketing decision models
1
International journal of forecasting
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of marketing research
1
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1
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1
MIT sloan management review
1
Mathematical population studies : an international journal of mathematical demography
1
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1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
31
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1
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
2
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
3
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
4
Decision models for customer relationship management (CRM)
Reinartz, Werner J.
;
Venkatesan, Rajkumar
- In:
Handbook of marketing decision models
,
(pp. 291-326)
.
2008
Persistent link: https://www.econbiz.de/10003755277
Saved in:
5
Empirical generalizations from brand extension research : how sure are we?
Echambadi, Raj
;
Arroniz, Inigo
;
Reinartz, Werner J.
; …
-
2006
Persistent link: https://www.econbiz.de/10003379004
Saved in:
6
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
7
Researching international markets : philosophical and methodological issues
Kumar, V.
- In:
The SAGE handbook of international marketing
,
(pp. 114-162)
.
2009
Persistent link: https://www.econbiz.de/10003792072
Saved in:
8
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
9
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
10
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
1
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