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Theorie
Consumer behaviour
27
Konsumentenverhalten
27
Theory
13
Brand management
8
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8
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8
Wahrnehmung
8
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7
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6
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advertising
3
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English
13
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Pieters, Rik
13
Zeelenberg, Marcel
4
Baumgartner, Hans
2
Bagozzi, Richard P.
1
Bijmolt, Tammo H. A.
1
Botschen, Günther
1
Erdem, Tülin
1
Lans, Ralf van der
1
Martinovici, Ana
1
Robben, Henry S.
1
Thelen, Eva M.
1
Vale, Rita Coelho do
1
Verbeke, Willem J. M. I.
1
Warlop, Luk
1
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1
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Discussion paper / Center for Economic Research, Tilburg University
3
Advances in services marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
13
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1
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
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2
Wasting a window of opportunity : anticipated and experienced regret in intention-behavior consistency
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10000168286
Saved in:
3
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
4
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
5
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
Saved in:
6
When salespeople lose face : differential coping responses to customer-versus manager-evoked shame
Verbeke, Willem J. M. I.
;
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10001433432
Saved in:
7
Consumer evaluation of money as a gift : a two-utility model and an empirical test
Pieters, Rik
;
Robben, Henry S.
- In:
Kyklos : international review for social sciences
52
(
1999
)
2
,
pp. 173-200
Persistent link: https://www.econbiz.de/10001440264
Saved in:
8
Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
9
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
10
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
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