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Theorie
Multinationales Unternehmen
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Saren, Michael
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Business strategy and the environment
1
Expanding disciplinary space : on the potential of critical marketing
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ECONIS (ZBW)
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Theoretical foundations of an international entrepreneurial culture
Dimitratos, Pavlos
;
Plakoyiannaki, Emmanuella
-
2009
Persistent link: https://www.econbiz.de/10003834488
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2
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic
Saren, Michael
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 843-848
Persistent link: https://www.econbiz.de/10003886261
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3
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic ; commentary
Saren, Michael
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 203-208)
.
2013
Persistent link: https://www.econbiz.de/10010199640
Saved in:
4
Legitimizing diverse uses for qualitative research : a rhetorical analysis of two management journals
Welch, Catherine
;
Plakoyiannaki, Emmanuella
;
Piekkari, …
- In:
International journal of management reviews : IJMR
15
(
2013
)
2
,
pp. 245-264
Persistent link: https://www.econbiz.de/10009744270
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5
Breaking the silence about exiting fieldwork : a relational approach and its implications for theorizing
Michailova, Snejina
;
Piekkari, Rebecca
;
Plakoyiannaki, …
- In:
The Academy of Management review : AMR
39
(
2014
)
2
,
pp. 138-161
Persistent link: https://www.econbiz.de/10010358412
Saved in:
6
The living product : using the creative nature of metaphors in the search for sustainable marketing
Mitchell, Ingrid Kajzer
;
Saren, Michael
- In:
Business strategy and the environment
17
(
2008
)
6
,
pp. 398-410
Persistent link: https://www.econbiz.de/10003770728
Saved in:
7
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
8
Beyond categorization : new directions for theory development about entrepreneurial internationalization
Reuber, A. Rebecca
;
Dimitratos, Pavlos
;
Kuivalainen, Olli
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011708555
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