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Theorie
Distribution channel
19
Vertriebsweg
19
Consumer behaviour
18
Konsumentenverhalten
18
Theory
18
Bayesian inference
13
Bayes-Statistik
12
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5
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5
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5
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5
customer lifetime value
5
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4
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4
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4
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4
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14
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2
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English
18
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Bradlow, Eric T.
9
Coughlan, Anne T.
9
Fader, Peter
5
Ansary, Adel I. el-
2
Schwartz, Eric M.
2
Stern, Louis W.
2
Adrian, Moshe
1
Anderson, Eric T.
1
Anderson, Erin
1
Bodapati, Anand
1
Deighton, John
1
Gopalakrishnan, Arun
1
Hutchinson, J. W.
1
Israeli, Ayelet
1
Jerath, Kinshuk
1
Kumar, Vineet
1
Lu, Joy
1
McShane, Blake
1
Musalem, Andrés
1
Neslin, Scott A.
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Savaskan, R. Canan
1
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1
Sen, Subrata K.
1
Shaffer, Greg Eric
1
Shulman, Jeffrey D.
1
Small, Dylan S.
1
Soberman, David A.
1
Srinivasan, Kannan
1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
1
Ross School of Business working paper series
1
The Prentice Hall series in marketing
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ECONIS (ZBW)
18
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1
Distribution channel choice in a market with complementary goods
Coughlan, Anne T.
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10001041166
Saved in:
2
Salesforce compensation : theory and managerial implications
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 324-342
Persistent link: https://www.econbiz.de/10001090676
Saved in:
3
On credible delegation by oligopolists : a discussion of distribution channel management
Coughlan, Anne T.
- In:
Management science : journal of the Institute for …
35
(
1989
)
2
,
pp. 226-239
Persistent link: https://www.econbiz.de/10001063882
Saved in:
4
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
Saved in:
5
When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.
;
Soberman, David A.
-
1998
-
(Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
Saved in:
6
Price-matching guarantees, retail competition, and product-line assortment
Coughlan, Anne T.
;
Shaffer, Greg Eric
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 580-588
Persistent link: https://www.econbiz.de/10003868072
Saved in:
7
Optimal reverse channel structure for consumer product returns
Shulman, Jeffrey D.
;
Coughlan, Anne T.
;
Savaskan, R. Canan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1071-1085
Persistent link: https://www.econbiz.de/10008821796
Saved in:
8
Marketing channels
Anderson, Erin
;
Stern, Louis W.
;
Ansary, Adel I. el-
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10003148574
Saved in:
9
Marketing channels
Stern, Louis W.
;
Ansary, Adel I. el-
;
Coughlan, Anne T.
-
1996
-
5. ed.
Persistent link: https://www.econbiz.de/10013474865
Saved in:
10
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
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