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Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid - 1998
Persistent link: https://www.econbiz.de/10000987763
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Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von; Baumann, Stefan - 1995
Persistent link: https://www.econbiz.de/10000915588
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Consumer response to the preferred brand out-of-stock situation
Verbeke, Willem J. M. I.; Farris, Paul W.; Thurik, … - 1995
Persistent link: https://www.econbiz.de/10000917003
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Nicht- und semiparametrische Markenwahlmodelle im Marketing
Boztuğ, Yasemin; Hildebrandt, Lutz - 1998
Persistent link: https://www.econbiz.de/10000998088
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Conpro dogit : a new brand choice model incorporating a consideration set formation process
Vanhonacker, Wilfried R. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000828103
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The dynamics of the consideration set formation process : a rational modelling perspective and some numerical results
Vanhonacker, Wilfried R. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000828106
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Sequential entry, experience goods and brand loyalty
Gabszewicz, Jean Jaskold; Pepall, Lynne; Thisse, … - 1990
Persistent link: https://www.econbiz.de/10000802593